“Floresta” is an interactive installation for public and online display, inviting people to participate and through that to contribute towards the environment – a forest.
By interacting with respective artworks (Floresta Brazil, Floresta Chile, etc) and each other, spectators “plant” virtual flowers – endangered species of respective area. Members of communities of these cities can participate in co-creating the garden together and witness transformation of this virtual landscape in real time. ‘Floresta” becomes a meeting point for members of communities, who together are united in the experience of keeping this garden “alive” by interacting with it and with each other.
People participate by sending a text messages. The content of these text messages can inspire and teach, so that not only they contribute with new plants to a garden, but also to a pool of knowledge.The fraction of payment for each single message is donated to local organizations caring for the respective forests.
The very first, testing, version of Floresta (“Floresta 0.5″) was exhibited in Sao Paulo at Mobilefest, in November 2009 and the next one in Rio de Janeiro in May 2010.
It was a result of collaboration with Brazilian government and research on endangered species in Amazonian region.
“Floresta” initially was aimed to connect 2 Brazilian cities and UK, engaging people in planting virtual trees and flowers as a result of viewers’ connection and communication with each other.
“Floresta” was nominated to Clear Channel Awards 2010 for its engagement of public into the environmental issues.
“Floresta” encourages social interaction, collaboration and audience participation linking together communities from different geographical locations in an effort to work together to keep this virtual garden prospering and becoming a rain forest. It promotes communities’ empowerment, social inclusion and knowledge exchange by giving viewers a power to directly influence a visual manifestation of this artwork. Most importantly it promotes concepts of togetherness, collective responsibility and interconnectedness helping to remember that just like in the virtual garden, our common welfare depends on all of us.
The exhibition of “Floresta 0.5″ in Sao Paulo, November 2009 was made possible thanks to the support of British Council.
Museum of Sound and Image
Sao Paulo, Brazil
Rio de Janeiro, Brazil